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A Game Payment Revolution


In Southeast Asia, the credit card penetration rate is less than 3%. To access this market, game developers used to take months integrating multiple Software Development Kits (SDKs) with local payment companies.

Now with a single CloudMoolah integration through the Unity Editor, it takes less than 10 minutes for game developers to access more than 100 million gamers in Southeast Asia from more than 500,000 retail point of sales.

An introduction to Southeast Asia

Our Place Among the Giants

Why cloudmoolah

Experienced founding team

The founding team has a collective experience of more than 30 years in the video game publishing and payment industries in Asia with a stellar track record of issuing virtual currencies and publishing blockbuster game titles such as EA SportsTM FIFA Online 2, World of Warcraft, Counter-Strike Online, and Starcraft 2.

Successful track record

The company, Cloud Alliance, has successfully launched its first product “CloudMoolah” in 2017 which allows Unity developers to enable in-app revenue collection from more than 100 million gamers and 500,000 retail point of sales across Southeast Asia where the average credit card penetration rate is less than 3%.

Exclusive partnership in Southeast Asia with Unity

Cloud Alliance has an exclusive partnership in Southeast Asia with Unity, the world’s largest video game development engine to co-develop our new product – the MOO Store. The partnership entails the channelling of Made-with-Unity content into the MOO Store.

Next up - the moostore


Unity and Cloud Alliance will explore using blockchain technology in the MOO Store to ensure security and efficiency of game transactions


Game listing will be simple and developers get to increase their revenue with no chargebacks or cancellations


MOO Store will be multi-lingual to serve the needs of each localized gaming community effectively

Self-marketed – Kickstarter-style

Gamers can provide financial support to gaming projects which they love and see potential in growth


Gamers get to earn additional in-game currency for spending more time gaming



Unity Editor

Unity Editor is a cross-platform game engine developed by Unity Technologies, which is primarily used to develop video games and simulations for computers, consoles and mobile devices. Currently, it has more than 9 million developers and reaches out to 700 million gamers via games made using the Unity Editor.

Unity is notable for its ability to target games for multiple platforms.


VR & AR content domination with over 90% market share

NO. 1

World’s most popular game development engine

Leading the mobile frontier

34% of top 1000 free mobile games are made with Unity

Highly valued

Valued at $2.6b with more than $500M VC funding to date

Downloaded by billions

5 Billion Downloads of Made with Unity games in Q3 2016

Access to billions

2.4 Billion Unique Mobile Devices running Made with Unity games

Top Games Developed with Unity Engine

Payment Gateway Partners

Moving onto the next level


Initial Unity Contract

Cloud Alliance was signed up as Unity Technologies’ Integrated Payment Partner to develop a simple payment solution called CloudMoolah and raised USD 5 million from a VC.


CloudMoolah delivered

Combining years of know-how, experience and stringent testing by Unity Technologies, the fully functional CloudMoolah has been stress-tested and is now launched in the Unity editor.


Next stage

Following the success of CloudMoolah, Unity has now given Cloud Alliance a second contract to co-develop the MOO Store by 2018, allowing developers to directly ship their games. Cloud Alliance is launching a token sale to fulfil the launch of the MOO Store.

Moo store transaction model

Existing Models

Moo Store Model

Moo vs cmp


Tradable ERC20 crypto token

For gamers, developers and investors

Purchasable with BTC and ETH through crypto exchanges or cash out from CMP by game developers

Value determined by market

Fixed supply


In-app game currency

For gamers to spend in-game

Can be converted from MOO and fiat currencies through MOO Store

Constant value pegged with 1CMP = US$0.01

Unlimited supply

Moo store ecosystem

MOO Reward System
MOO Incubation Program
MOO Marketplace
MOO Crowdfunding
MOO Publishing Services

The team

Jonathon Sze

COO & Co-founder

Roland Ong

Chairman & Co-founder

Benjamin Cher

CFO & Co-founder

Tom Wong


TT Lim

Biz Dev Director

Andy Chiang

Managing Director, Greater China


Sandra Wu

Principal, Head of Legal & Chief Compliance Officer, Mercer Investments (Asia)

Brian D. Evans

CMO, ShipChain

Lt-Gen (Ret) Ng Jui Ping

Chairman, August Asia Consulting

Andras Kristof

CTO, Yojee

Branden Hampton

Social Media Influencer and Advisor

Quentin Staes-Polet

Ex-Regional Director South APAC, Unity Technologies

Hal Bame

Tech Entrepreneur and Advisor

Yap Lian Seng

Managing Director, ZICO Insights Law LLC

Alan Leung

ICO Adviser for Greater China


View More Photos


  • 30 March 2018

    Start of Crowdsale

  • 30 April 2018

    End of Crowdsale

  • 2q 2018

    Release of MOO Store Alpha version

  • 3q 2018

    Release of MOO Store Beta version

  • 4q 2018

    Live launch of MOO Store. Completion of Phase 1 and 2

  • 2019

    Refining existing solutions + User acquisition + Begin development of Phase 3

  • 2020

    Complete implementation of Phase 3 – Marketplace and Reward system

Get tokens

Circulating Supply: 300 Million MOO 150 Million MOO (Minted)

Reserved: 200 Million MOO (to be minted based on the Reserves Minting Policy)

* All staff, advisors, and founders & senior management MOO Token will be vested over a 36 months period with an initial 6 months lock up

Moo Token Allocation


US$ 15 Million


PERIOD 22nd Jan 2018 - 28th Mar 2018


PERIOD 30th Mar 2018 - 30 Apr 2018

Moo Reserves Policy


We will create a non minted reserve of 200 Million MOO Token. The Reserved MOO Token will be used to strengthen the gaming ecosystem and to ensure the long-term sustainability of the project. Reserved MOO Token will NOT be distributed for free.

  • Publishing and Incubation services for Developers (on a prepayment basis)
  • Gamer Rewards and Decentralised Marketplace
  • Integration of Blockchain

* For more information please refer to Section 4.6 of the Whitepaper


  • No Reserved MOO Token will be minted in the first year
  • Subsequently up to 20 million Reserved MOO Token will be minted and distributed per year subject to the approval of a Distribution Committee
  • The tokens will only be minted before each distribution to protect the security and integrity of the ecosystem
  • We expect the Reserved Tokens to be drawn down over a 11 year period based on our development roadmap

To gain access to the presale, please email:

[email protected]

Contact Us


Monday - Friday, 10 am - 6 pm

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Leave us a message

Submit your details below and we will get in touch with you within 3 working days. Alternatively, feel free to email us at [email protected]

Join Moo List

Jonathon Sze

Coo & Co-founder

Veteran game industry executive. Successfully built EA SportsTM FIFA Online 2 fan base from 0 to 25 Million in Southeast Asia and managed a 100 man strong publishing arm across Southeast Asia. Prior to Cloud Alliance, Jonathon was a technology manager in iGamesAsia which launched Southeast Asia’s first local online game, A3.


Roland Ong

Chairman & Co-founder

Serial entrepreneur with more than 20 years' experience in the video game industry. Reaped huge success from bringing World of Warcraft to China and listing the 9 Ltd in Nasdaq. Prior to Cloud Alliance, Roland was the CTO of Singapore's first internet company Limited, Co-Chairman and CEO of C9i, and the founder of IAHGames which won rights for top-rated games such as Starcraft 2, EA Sports FIFA Online 2, and Counter-Strike online.


Benjamin Cher

CFO & Co-founder

Ex Temasek and Credit Suisse investment and finance professional. Closed USD500m+ worth of VC/PE deals in his career. Stanford University alumnus. Prior to CloudMoolah, Benjamin was the founding team member and principal fund manager for Heliconia Capital Management, a Temasek-backed investment platform with AUM exceeding USD500m.


Lieutenant-General (Retired) Ng Jui Ping

Chairman, August Asia Consulting

LG (Ret) Ng serves as the chair to the advisory board. LG (Ret) Ng had a distinguished 30-year military career as the Chief of Defence Force of Singapore with prior positions as the Chief of Army, Chief of Staff of the General Staff and Commander of a field army Division. After a successful military career, he became a successful entrepreneur by listing an internet technology company on SGX in 2000 and exited the listing through a share sale in 2004. He also sold an education company with more than 1000 students in 2010 via a trade sale. He currently heads a business consulting company called August Asia Consulting Pte Ltd and holds several Directorships and Adviser positions in both private and public-listed companies.

Previous Appointments:

He currently serves as the Director of Yanlord Land Group, Director of Singapore Shipping Corporation, Director of Pacific Andes Resources Development, Chairman of August Asia Consulting, and Consultant to Sumitomo Mitsui Banking Corporation.

Yap Lian Seng

Managing Director, ZICO Insights Law LLC

Lian Seng, who has more than 22 years professional experience, is the Managing Director of ZICO Insights Law LLC. His practice encompasses mergers and acquisitions, corporate finance, capital markets and restructuring work. Lian Seng is recognised for his strong deal-making skills and has demonstrated client skills and technical ability on several major transactions in Singapore.


Hal Bame

Tech Entrepreneur and Advisor

Hal Bame currently works in Token Sale advisory for both Asia and US-based blockchain-related companies. Hal has amassed 15 years of international video games and esports industry experience set in the global market with his most recent experience with ESL as a Managing Director for Southeast Asia, Hong Kong, Taiwan and Macau. Before that, he held roles at Codemasters, as Vice President of Distributor Territories and Emerging Markets and previously at SCEE (PlayStation), heading up their efforts in Central and Eastern Europe.


Andras Kristof

CTO, Yojee

Andras is an entrepreneur, digital currency technology expert and an avid gamer. He has 20+ years of IT experience building robust, scalable systems. He started working with blockchains in 2013, starting with Bitcoin, then moving to Ripple and finally to Ethereum. After a successful exit from, he founded Tembusu Systems in late 2013. Andras is the co-author of the “Handbook of Digital Currency” and provides consulting services for governments, international organisations and companies on blockchain topics including digital currencies, implementation feasibility and security.


Sandra Wu

Principal, Head of Legal & Chief Compliance Officer, Mercer Investments (Asia)

Sandra, who has more than 13 years of professional legal experience, is Mercer’s Chief Counsel for Mercer Investments. She is a Securities & Corporate Law specialist and leads the Legal & Compliance team across 12 countries (Japan, Singapore, Indonesia, Philippines, Macau, China, Korea, Malaysia, Hong Kong, Taiwan, Vietnam, and Thailand). She also sits on the Marsh & McClennan Advisory Board of Mergers & Acquisitions Counsels. She was heavily involved in the pre and post token sale stages with CoinFi and Akropolis.


Brian D. Evans

CMO, ShipChain

Brian is an Inc. 500 Entrepreneur, the founder of the 25th fastest growing advertising and marketing agency in America, and the founder of Brian has spent over 15 years in online advertising and directly helped multiple top-10 apps acquire millions of users. He was ranked as one of the top influencers in the world on Forbes, and as the 4th most influential business journalist in the world. Brian D. Evans was instrumental in helping ShipChain raise US$30 million via a token generation event. The token generation event was completely sold out in the presale.


Tom Wong


Tom is an experienced Chief Technology Officer with a demonstrated history of working in the computer software industry. Tom is highly skilled in SQL, ASP.NET MVC, Databases, Software Project Management, Integration, and Solidity. At Cloud Alliance, Tom is responsible for building the CloudMoolah payment gateway and all blockchain related features.


TT Lim

Biz Dev Director

15 years of gaming industry experience. Managed regional publishing offices across key markets in Asia, specializing in the localization of PC, Web & Mobile Games.


Andy Chiang

Managing Director, Greater China

Andy has over 20 years of experience in technology, catering and retail, and is currently responsible for investment management, M&A and international business development. Andy is part of China Second Ring Chain Management Association, ASEAN Retail-Chains Franchise Federation. Ex Taiwan National Chengchi University EMBA.


Quentin Staes-Polet

Ex-Regional Director South APAC, Unity Technologies

Quentin is a versatile, P&L driven, general manager and deal maker with 25 years of experience at the intersection of media and technology. Quentin was the Regional Director for South APAC at Unity Technologies where he led the team for Southeast Asia, Australia, New Zealand and Indian Sub-continent. His track record includes Universal Music APAC, IBM, and Take 2.


Branden Hampton

Social Media Influencer and Advisor

Branden has been in the social media space for 9 years and has amassed over 35 million social media followers; he was one of the very first social media influencers. Branden was a #1 rated influencer by Forbes. He's currently CEO of Elevator Studio, a social media agency & production company in Hollywood that works with over 200 influencers and celebrities. He's an active angel investor, advisor, and got started in cryptocurrency in 2013.


Alan Leung

ICO Adviser for Greater China

Alan has over 25 years of IT experience of which the recent 15 years had devoted in gaming and internet business. Alan was the CEO of Haofang, subsidiary of Shanda Interactive Inc, the largest Esports platform in China. Alan was also elected to be the top 10 influential leaders in online game industry in China in 2007. Currently Alan is the CEO of IAHGames and founder of a profound IT school based in HK called UFO School.


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This Privacy Policy is designed to assist you with understanding how Cloud Moolah Foundation Limited (“CMF”) collect, use and disclose the information you provide to us when accessing or using our services in

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The collection and handling of certain personal information is necessary for your participation in the Token Sale. You may, however, opt out of the collection and use of your personal information for other purposes such as seeking feedback and comments on our content, services and potential new services. You can choose to opt out from receiving such feedback requests from us by sending us an email at [[email protected]]. We will respond to your request as soon as reasonably possible. By not informing us, it will be assumed that you have given your implied consent to use your personal information as described above.

Please note that withdrawing your consent for any purposes does not affect our right to continue to collect, use and disclose personal information where such collection, usage and disclosure without consent is permitted or required under applicable laws.

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It is essential that the information you provide to us is accurate. We rely on you to ensure that your personal information is accurate. Please contact us immediately if there are any changes to your personal information. Please contact us at [[email protected]] to update the accuracy of such personal information or request corrections to be made to your personal information.

Updated on January 12th, 2018

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We may change this Privacy Policy in our sole discretion at any time. It is your sole responsibility to review the Privacy Policy periodically to be informed on how we are protecting your personal information. CMF is not obliged to provide prior notification on such modification. By visiting our website and/or our services, you are accepting and consenting to the practices described in this Privacy Policy (as amended, modified or supplemented).

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Updated on January 24th, 2018

Terms of Services – User

This Terms of Service (“Terms”) serves as a legal contract between Cloud Moolah Foundation Limited (“CMF”) and yourself (“You”). By accessing or using any of the services provided by CMF (“Service”) on our Website (“Site”), you agree that you accept to the terms and conditions contained within this Terms. If you do not agree to these Terms, do not use the Service.

Intellectual Property Rights

CMF owns and retains all rights, title and interest in and to the Services and the Site, including but not limited to all software information, data and Intellectual Property related to the aforementioned. Any reproduction or redistribution of the Service or the Service content is strictly prohibited, and we reserve the right to terminate our Service to you if you were to violate the Terms.

Our Services & its Usage

CMF operates the Site to support the MOO Token Sale (“Token Sale”). The Site allows you to purchase MOO Token. Please see the whitepaper available on the Site for details of the MOO Token. Any sale of MOO Token is subject to the terms and conditions set out in the Whitepaper. You are required to read and understand the Whitepaper, including the terms and conditions, before participating in the Token Sale or purchasing MOO Token. CMF reserve the right to control, manage and/or modify the Whitepaper and the terms and conditions of the Token Sale sold via our Services. As such, you are strongly advised to refer to the latest Whitepaper based on the version number and date. For the avoidance of doubt, CMF is not obliged to notify you of any changes to the Whitepaper.

Third Party Websites

CMF does not exercise any control over any third-party websites or services which may be available on the Site. Therefore, you agree that CMF will is not liable for any services provided by the third-party website that you were directed to and you shall be subjected to the terms and conditions of the respective third party. You agree that you will be using the third-party services at your own risk. Hence, CMF will not be liable for any losses, damages, costs or other expenses arising from your use of third party services.

Registering for a CloudMoolah Account

In order to participate in our MOO Token sales and/or to use CA services, you may be asked to fill up a form (“Account”) as it is necessary to obtain certain information about you in order to ensure that the purchase of MOO Token by you complies with applicable law or regulation. You may be required to provide certain information and this information shall include and is not limited to your name, email address, nationality, country of residence and relevant supporting documentation. You acknowledged that you shall provide this information as per requested as well as to provide further information promptly upon request to complete the purchase. You also acknowledge that all information provided shall be accurate, current and it is your sole duty to ensure that the information provided shall be updated constantly to keep it accurate, current and complete.

CMF reserves the right to suspend your registration or refuse your purchase of Moo Token if: (a) we do not receive any information from you that is able to determine that it is permissible to sell MT to you under applicable laws and regulations; (b) if it is suspected that information provided by you is inaccurate, not current or incomplete.

Participation Termination

CMF reserves the right to terminate your participation without prior notice, if you: (i) violate the Terms, or; (ii) use the account for illegal or improper purposes, or; (iii) use the Service for illegal or improper purposes, or; (iv) infringe a third party intellectual property rights. Once your account has been terminated or suspended due to the afore-mentioned reasons, all benefits and user’s right shall be revoked, and no refund will be granted to you.

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You warrant that you will not use our services for any fraudulent, unlawful or abusive purpose.

The content of the Site is provided on an “as-is-where-is” basis without representations or warranties of any kind. CMF makes no warranties or representation about the accuracy or completeness of the content of the Service and the Site and assume no liability or responsibility for any loss, damage, and/or penalty faced by you for using our Services and/or the Site. CMF does not guarantee and is not responsible to perform any verification of information provided by you, the accuracy of your information provided is your sole responsibility.


CMF does not warrant that the Service and/or Site are error free or will operate without interruption or are compatible with all equipment and software configurations. CMF shall not be liable for any loss whatsoever arising from the use of the Service or Site. CMF shall not be responsible for any system failures or other interruptions that may affect your purchase process.

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CMF shall not be liable to you or any third party under any circumstances (including negligence or breach of statutory duty) or otherwise for any indirect or consequential loss or damage of any kind including punitive or exemplary damages or losses, including but not limited to damages for loss of profits, goodwill, use, data or other intangible losses which may be incurred in connection with CMF or its services and site. CMF shall not be liable for any unauthorised transactions arising from unauthorised, illegal or fraudulent use of the service and site.


CMF reserves the right, in its sole discretion, to revise or modify these Terms at any time, and you agree to be bound by such revisions or modifications. You are responsible for viewing these Terms periodically. Your continued use of the Site or Service after a change or modification of these Terms will constitute your acceptance of the revised Terms. If you do not agree to the modified Terms, you should refrain from using our Services and the Site.

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The Terms shall be governed by the law of the Republic of Singapore.